Avery Dennison launches bio-based PE film for label applications

Thursday, Oct 15, 2015

In response to growing interest in using bio-based packaging materials, Avery Dennison has launched two bio-based polyethylene (PE) label films, which are the first self-adhesive PE filmic labels with a face stock that includes more than 80 percent renewable content. These labels offer brand owners the opportunity to meet their target on renewable resources in packaging, while continuing to benefit from the functionality and performance of a regular polyethylene label.

Avery Dennison has worked with global resin producer Braskem and Belgium converter Desmedt Labels to prototype and test the bio-based PE label at the Belgium facilities of Ecover, manufacturer of ecologically sound cleaning products.

Xander van der Vlies, sustainability director at Avery Dennison Materials Group Europe, said, “Economic growth, natural resource scarcity and an increasing demand for goods and services will all contribute to an uncertain supply of finite non-renewable resources in the years to come. With our expanding product range of sustainable label materials – which now includes these bio-based PE label films – we can support converters who want to fulfil brand owners’ needs for packaging from renewable resources, while also helping them to provide a differentiating product and drive sales in a fast-growing segment.”

The bio-based PE self-adhesive laminates are available in a white and a clear version. The resin used for the new bio-based PE films is made from Bonsucro certified sugar cane, which follows rigorous social and environmental monitoring prior to certification. Both new products offer performance and recyclability comparable to standard PE85 resin.

With the proper precautions and preparation, these films act as drop-in replacements, meaning converters can substitute conventional PE for a bio-based PE label film without investing in new machinery.

By using biomass to create a PE label film which contains more than 80 percent bio based resin, brand owners can reduce their dependency on fossil based packaging materials.

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