US-based labeling and packaging firm Avery Dennison is to launch new AeroDress technology for aluminium and tinplate cans at Labelexpo 2015.
The new full-body self-adhesive labeling option has been designed for low-volume production runs. It allows both late-stage differentiation and the relabeling of obsolete printed cans.
Avery's AeroDress technology can be implemented by making little changes to labeling machines such as adding hot air equipment that is used to shrink the label and dress the can.
It can be used together with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils.
The AeroDress labeling option is claimed to be offered with short lead times and a competitive cost for applications of 20,000 units or less.
HPC & Beer and Beverage segment leader Rob Groen in 't Wout said: "Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens.
"Our AeroDress solution offers a new approach: a viable labeling technology that covers a can completely and delivers an outstanding end result.
"Obsolete cans can be relabelled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it's great for inventory control and supply chain flexibility."
Avery Dennison recently launched Select Solutions Portfolio in Europe, for label converters to avail of application-specific and custom-engineered systems.
The portfolio provides a range of options, such as, adhesives, liners, facestocks and engineered materials, and enables the converters obtain on-the-spot quotations.