After a great deal of preparation across three UK sites, Benson Group has completed re-branding as Graphic Packaging International, the company said in the press release received by Lesprom Network.
The Graphic Packaging International identity has now been rolled out across all former Benson Group assets.
The Benson Group website, now re-branded as Graphic Packaging Europe and featuring information about the food and beverage packaging produced across the eleven European sites.
Dr Helene Roberts, Marketing, Design & Innovation Director Europe, commented, “Today is much more than just re-branding the Benson name. The whole group is now totally unified within the Graphic Packaging International brand, and we’re already seeing the benefits of being part of such a forward thinking global organisation; the investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future.”
The third Graphic Packaging International Global Innovation Centre – a cutting edge centre for packaging design and innovation – will open in Bardon, England, in July.