Initially available in six stock colours: White; Brown; Red; Yellow; Orange and Black plus unbleached Kraft which is ideal is ideal for the organic sector and farmers’ markets the 79mm x 39mm x 50mm wraps are being produced on a new machine designed and built by Chevler at its Hengoed factory in mid-Wales. They have been designed to fit into commercially available standard mini-loaf case tins and other colours are available on special order.
Chevler Marketing and New Business Development Manager Garry Parker said: “Bakers and coffee shops are constantly looking to offer their customers alternatives and something that bit different to a standard cupcake or US-style muffin. Mini-loaf cake products can help provide the answer and our new oblong wraps allow bakers to add-value to their product offering.
“With the increased interest in retro-baked products sparked by baking shows on TV mini-loaf cakes allow bakers to a put a modern, single portion twist on traditional round and oblong cakes.”
As the manufacturer of the oblong wraps Chevler also offers a bespoke print service in order that bakers can have their logo or their own message or design on the wrap enabling them to promote their business and increase brand awareness. This, according to Garry Parker, means that “Whatever the size of your bakery or coffee shop you can compete in the branding stakes against the very biggest players.”