Ecolean is expanding its footprint to Japan in a bid to cater to the increasing demand for lightweight and convenient packaging solutions with low environmental impact.
As part of the expansion, the company opened a new office in the Minato City district of central Tokyo.
The expansion will complement Ecolean's existing commercial activities in more than thirty countries across the world.
Ecolean Group CEO Peter Nilsson said: "The Japanese market is at the forefront of packaging innovation, and both producers and consumers are very quick to adopt to novel offerings.
"The increasing demand for solutions such as ours, with low environmental impact throughout the value chain, makes Japan a very promising market for us."
Ecolean said that several Japanese companies have expressed interest in the company's products with environmental benefits, ease of use, and strong shelf presence.
The company currently offers flexible stand up pouches for chilled and ambient distribution.
Ecolean China & Japan managing director Johnny Sajland said: "We have already experienced a significant interest from Japanese companies, all reacting favorably to Ecolean's unique combination of environmental benefits, ease of use, and strong shelf presence.
"Japanese consumers are also well accustomed to stand up pouches, which adds to our attractiveness."
In May this year, the company opened a regional headquarters in Kuala Lumpur, Malaysia to better serve the ASEAN countries by providing convenient packaging solutions for the liquid food industry.
From the regional headquarters in Kuala Lumpur, Ecolean is said to partner with dairy and liquid food producers in both established and emerging markets of Southeast Asia.