Green Bay Packaging Inc. acquires Baird Display of Waukesha

Tuesday, May 05, 2015

Green Bay Packaging Inc. said Monday that it has acquired Baird Display, a Waukesha-based maker of point-of-purchase displays.

Terms of the deal were not disclosed. There will be no employment impact as a result of the acquisition, a Green Bay Packaging spokeswoman said. Baird Display employs about 40 people.

"The acquisition is an excellent fit for Green Bay Packaging," said Will Kress, CEO and president of Green Bay Packaging in a statement announcing the acquisition. "Baird Display is an innovative company that adds to our point of purchase display capabilities and expands our market presence."

Founded in 1933, Green Bay Packaging Inc. is a family-owned company consisting of corrugated container plants, a folding carton division, recycled and virgin linerboard mills, a pressure-sensitive label division, specialty converting operations, timberlands and a sawmill. Headquartered in Green Bay, the company has manufacturing facilities in 14 states.

Baird Display, which began in 1933 as a manufacturer of upscale candy boxes and poker chips, is a provider of custom designed temporary and semi-permanent point of purchase displays to advertising agencies and fulfillment organizations that manage accounts for larger brand-name companies. Distribution of Baird's product is throughout the U.S., Canada, Mexico, the Caribbean and Central America.

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