UK’s Local Government Association has urged alcohol makers to introduce calorie labels to their packaging in order to inform people about the calories the drink contains.

It said that long-term health effects of drinking are known to consumers, but drinkers are relatively unaware about the hidden calories the drink contains.

The group, which represents more than 370 councils and responsible for public health, highlighted that calories from alcohol are 'empty calories' that contain no nutritional value.

Research proved that a pint of cider at 4.5% has 216 calories and is the equivalent to three quarters of a burger, which is associated with greater health risks.

It also said that over 24 hours, drinking five pints of beer at 4% strength is the equivalent to eating more than three burgers, which would take an hour-and-a-half to run off.

Four small 175 ml glasses of wine has the same calorie count as more than two burgers and is likely to take over an hour to burn.

LGA Community Wellbeing spokesperson Cllr Izzi Seccombe said:"Breweries and drinks manufacturers should show leadership in tackling the obesity crisis, by voluntarily providing clear signs on bottles and cans of alcohol.

"Most people are aware that excessive alcohol can lead to serious health problems like liver and heart damage, and an increased risk of cancer.

"However, the amount of calories from an average night's drinking isn't so well-known. People should be able to make informed choices."

 

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