In a move designed to expand its footprint in the “smart packaging” arena – especially in Europe – U.S.-based Nypro Packaging acquiring Plasticos Castella SA of Tortosa, Spain, a food and consumer packaging supplier.
“Smart Packaging goes beyond product differentiation to enable brand owners to achieve brand brilliance,” Paul Kayser, president of Clinton, Mass.-based Nypro Packaging, said in a statement. “This fast-emerging field promises to revolutionize the industry by opening new options to create packaging that is not only more practical and consumable, but also more sensory compelling, connected and intelligent. In addition to enhancing the customer experience, smart packaging will also help increase revenue and improve ROI for our customers.”
Smart packaging technology includes four forms, Nypro said: static, active, interactive, and intelligent. “Static includes plastic containers, caps, closures, housings, assemblies and devices, with decoration capabilities to enhance the brand marks and visuals to convey brand promise, value, and story; barrier solutions to extend shelf life and reduce the use of preservatives,” Nypro said. “Active packaging allows brands to embed information onto packaging that can be read by smart phones and other machines; interactive creates extended protection through engineered materials and substrates that change state when exposed to environmental environments; [and] intelligent allows interaction with sensors on packaging, business analytics, machine learning, and supply chain integration.”
Nypro’s acquisition of Plasticos Castella expands these capabilities by combining Plasticos Castella’s design, engineering and manufacturing facilities in Spain and Hungary with Nypro’s six North American plants.
“Not only are our locations and customers highly complementary, but our cultures of quality, innovation and responsiveness are also very similar,” Kayser said.
The terms of the deal have not been disclosed.
Plasticos Castella was founded in 1974 as a molder of plastic lids for condiments; Nypro was founded in 2005.