Tetra Evero® Aseptic, the world’s first aseptic carton bottle, is now available to pack products with oxygen sensitive enrichments, thanks to a new barrier material made of high density polyethylene in the package top. It can now be used for drink categories that are growing in popularity such as enriched ambient white milk, dairy alternatives, flavoured milk, and toddler and baby milk.
The package has been launched following a successful pilot with Italy’s leading dairy company, Granarolo, for their enriched lactose-free product range, Accadi.
“Consumers today are looking for products that support a healthy lifestyle. This is something that has been reflected by the increased demand for our Accadi brand, which features lactose-free milk with vitamin enrichments. To support this growth, we were looking for a family pack that is easy to handle and has a good environmental profile, so Tetra Evero Aseptic was the perfect choice”, said Tiziano Manco, Marketing Director at Granarolo.
Tetra Evero Aseptic was introduced in 2011. It features flat side panels on an otherwise cylindrical carton body, making it easy to hold, along with an injection-moulded plastic top that delivers the pouring quality and convenience of a conventional bottle. TEA’s unusual geometry, coupled with its large 360° printable surface, gives brand owners plenty of scope to create striking designs with strong shelf appeal, all in a package that has excellent environmental credentials.
Lars Bengtsson, Vice President, Carton Bottle at Tetra Pak said, “Our product development activities are focused on helping customers respond to changing consumer demand and take advantage of new business opportunities. The new version of Tetra Evero Aseptic will help dairy producers expand their offering to more dairy drink categories, like vitamin enriched milk or soy milk, using the same packaging and processing machines”.