The bottle, made by Sonoco, integrates seamlessly with the VariBlend 40mm dispenser and incorporates a new, secure locking design for optimal product integrity, which is particularly appealing with packaging where there is no wrap-around label. The company also offers a non-airless 50ml HDPE and 20ml airless container with their 40ml dispenser.
“Our new 30ml bottle is a key addition to the range, given the tremendous worldwide potential in market segments such as skin care,” said Robert Brands, President and CEO of VariBlend. According to Statista.com, the global skin care market for 2015 is estimated at $121 billion and is projected to rise to $147 billion in 2020.
The growing appeal of Variblend’s patented custom-blending technology derives from its six-position, custom-blending dispenser design. The company’s proven technology holds tremendous appeal for brand owners in a variety of “regimen-based” product categories that deliver a different multi-element formula over time. Such categories include skin care, sunless tanning, hair care or whenever product requires ingredient separation or need precise mixing and blending at the moment of application.
A variety of marketplace factors have combined to spur sales of compact beauty and skin care products. According to Brands, younger consumers are as invested in skin care preservation as those in the older demographic, widening interest in under 25s as well as over 50s. In addition, skin care product interest has risen among men, as well as with ethnic groups around the world.
Finally, there is the global megatrend of “nomadism.” Today’s time-strapped consumers take their favorite products with them, for application at home, work, and during leisure activities, heightening the appeal of more compact products, such as those made possible by VariBlend’s new 30ml bottle.
Meanwhile, from the brand owner perspective, “We see more demand for advanced, technical dispensing solutions, as regimen-based products gain in popularity and formulas become more complex, with advanced ingredients,” according to Brands. “Because consumers love our custom-blending feature for their accuracy, ease-of-use and reliability, we can deliver packaging that builds brands and delivers exceptional return on investment for our customers.”
Sonoco, supplier of the 30ml PET bottle, is a multi-billion dollar global provider of innovative consumer packaging solutions. With more than 335 operations in 33 countries, Sonoco serves customers in 85 countries around the world.