SIG Combibloc’s heat resistant combisafe carton pack has been chosen by British supermarket chain Waitrose to pack its own label Passata range.
Waitrose is moving from a 680g glass jar to a 500ml combisafe carton pack for Passata with Basil and Passata with Garlic and Onion products.
Using SIG Combibloc's flexible filling technology, Passata range of products will be filled in combisafe carton pack with an opening at the top that is sealed ultrasonically.
The easy to open top of the pack allows easy pouring and even spooning to remove all contents from the carton pack, thereby reducing food waste.
Waitrose category manager for the initiative John Vine said: "Switching to SIG Combibloc's combisafe carton pack means we can now offer our discerning customers a lighter long-life alternative, which also guarantees first-class quality and product protection from our stores to kitchen cupboard storage."
Manufacturers and retailers will benefit from the rectangular shape of the carton which helps in achieving storage efficiency as it can fill up the available space on supermarket shelves around 30% better than food metal cans, and also have high visual impact, SIG Combibloc said.
"The carton pack's impact on the environment will also be an important factor both to Waitrose and our environmentally aware customers. The low weight of the carton pack, due to resource-efficient use of raw materials, plus the excellent environmental performance of the unprocessed cardboard, are major factors in why the combisafe carton pack has the best environmental performance," Vine added.