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The Debate: Easy-to-open Packaging or Secure Packaging?

Most of us must have had that awful experience of wrap rage – that frustration of not being able to get hands on a lovely set of headphones due to some stubborn package.This results in negative association with the brand and often worsens one’s entire experience with a particular brand in case of any injury while opening a package.
Packaging companies are aware of such possibilities and go to great lengths to ensure that their consumers are not engulfed into the wrap rage, and thus make efforts to sustain brand value.
Market analysts feel that companies that do not understand this, have to pay hefty 2014 onwards.
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Industry Updates
News
Graeme Hart, owner of famous global packaging company Reynolds Group Holdings, moves up the Forbes list
After having added $2 billion to his net worth in 2013, Graeme Hart, New Zealand's wealthiest man, has moved up the Forbes list of the world's richest people . Forbes announced the new ranking of the Kiwi billionaire overnight, says The Herald.
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Press Releases
ARYAF BAKERIES’ RUSKS ARE PACKED ON A SIMIONATO
Simionato strengthens its position in the bakery industries by installing a weighing system in Aryaf Bakeries. Aryaf Bakeries in Dammam – Saudi Arabia, produces a wide range of bakery products following strict global food safety and quality management systems,...
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Events and Exhibitions
MODEX 2014
Mar 17 2014-Mar 20 2014
Georgia World Congress Center Atlanta
The Material Handling Industry of America
Consumer Packaging Summit (CPS 2014)
Mar 18 2014-Mar 19 2014
Shanghai, China
Advantique Group Pte Ltd
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