Industry Press Releases

Luxury Brands partner with InnerWorkings to share Award-Winning Packaging Strategies

Wednesday, Feb 10, 2016

InnerWorkings, Inc., the leading global marketing execution firm, will host a webinar on Wednesday, February 17 to reveal winning packaging strategies executed by luxury brands worldwide. The session, led by InnerWorkings’ luxury packaging experts, Simon Bell and Emily Hutchinson, highlights how today’s elite brands are leading the pack with striking designs and strategic worldwide sourcing methods.

“Packaging is a major competitive differentiator for these brands,” said Bell. “Luxury brands need to balance artisan-like attention to detail and flawless quality with practical production demands. This webinar will explore proven strategies to help brands develop packaging that stands out, entices discerning customers, and also yields consistency and quality.”

Working with brands including Bacardi, William Grant & Sons, and Harrods, InnerWorkings acts like an artisan to luxury brand marketers, presenting fresh concepts, selecting ideal materials, and delivering luxurious packaging that enhances a brand’s products. Additionally, the marketing execution firm introduces transparency with approaches to sourcing that remove inefficiencies throughout the marketing supply chain.

To learn more about InnerWorkings and register for the webinar, visit

About InnerWorkings, Inc.

InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing execution firm serving Fortune 1000 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the Company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, IL and employs more than 1,500 individuals to support global clients in the execution of multi-faceted brand campaigns in every major market around the world. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit:


InnerWorkings, Inc.
Leigh Segall

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