Noah's Spring Water has added the Rexam 24 oz. Cap Can® with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in this innovative, re-sealable aluminum container.
Noah's Spring Water comes from Adobe Springs in California, has a natural 8.4pH quality and contains110 mg. of magnesium per liter, nearly 20 times the amount in other bottled spring waters. Researchers have found that Magnesium is an essential mineral that provides substantial health benefits.
Noah's chose the Rexam Cap Can because it provides an environmentally-friendly option for bottled water consumers as it is 100 percent recyclable. It gives municipalities, educational and corporate campuses that have banned plastic containers another option. It features a unique re-sealable cap that makes it reusable, and the aluminum keeps the water cold longer.
"There are so many reasons why this Rexam package just makes sense for our unique spring water," said Tony J. Varni, president of Varni Brothers Corporation, Noah's parent company. "It provides a generous 24 oz. portion that is re-sealable so it can be taken on the go and reused. Refillable aluminum bottles can cost anywhere from $5 to $20, and they don't come with anything inside of them. This Noah's Spring Water retails for under $2, and it contains the best natural spring water available."
Rexam's Cap Can provides an ideal canvas to showcase Noah's Spring Water brand, with a label that highlights its attributes and features bold blues with bright, contrasting white, yellow and silver highlights for a clean, attractive and identifiable look from all sides of the container.
The package is made by combining Rexam's 24 oz. can body with Cap Can closure technology. The aluminum can body is produced and printed on one of Rexam's high-speed can manufacturing lines and then transformed into a re-sealable container by seaming on a Cap Can end and closure developed by DSG. Located in Miamisburg, Ohio, DSG developed this patented concept, including the forming process and equipment technology to manufacture the Cap Can closure assembly.
Claude Marbach, president, Rexam BCNA, talked about why this is a great move for Noah's Spring Water. "Our Cap Can is a truly innovative package that gives Noah's a great opportunity to expand its reach and target additional consumers," he said. "It combines re-sealability with superior recyclability making it the ideal choice for those looking for an alternative to traditional bottled water. This is a great partnership and we look forward to helping Noah's strengthen its brand and grow its business."
Noah's Spring Water in Rexam Cap Cans is available at select retailers in northern California, with plans for continued expansion across the country.
About Noah's California Spring Water
Noah's California Spring Water began operations in 1992 as part of the family owned beverage company, Varni Brothers Corporation. The Varni's decided on Adobe Springs as the source for their new brand because of its great taste and unique, superior quality that is unduplicated anywhere in the United States. The Noah's trademark was designed as a friendly and refreshing symbol with more than 4000 years of name recognition. Varni Brothers Corporation is still completely family owned. It remains well positioned in a beverage industry that continues to change quickly. For more information, visit www.noahswater.com.
Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world. We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2014, our sales were in the region of $5.8 billion.
Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.