Research and Markets has announced the addition of the "Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing" report to their offering.(http://www.researchandmarkets.com/research/sp59p6/nutritional)
Clean label has become one of the hottest topics in the food and beverage industry as consumers look ever more closely at what goes into their food and beverages. Many consumers are now using the kitchen test can the ingredients on the label be found in my own kitchen as their rule of thumb to determine whether or not to buy a product. They are using ingredient panels on packages as a litmus test, looking for a short list of "real food" ingredients they recognize, and avoiding products laced with unpronounceable, chemical-sounding ingredients.
Consumer preference for clean labels and concerns about food additives are pressing issues for the processed food industry because they are deeply rooted in long-term trends including consumers' focus on the connection between diet and health, combined with their ambivalence toward the processed food industry and skepticism about health claims on packaged foods.
While the federal government regulates the information on Nutrition Facts panels and ingredients labels on packaged foods and beverages, many leading marketers, retailers, and foodservice providers are ahead of the pack when it comes to labeling trends.
These companies are redirecting proactively as they feel the winds of change whether from potential government legislation, nutritional recommendations, or consumer demands by reformulating and repositioning mainstream products and lines with simpler ingredients and cleaner labels. Steps taken include shortening ingredients lists; removing artificial colors, flavors, and preservatives; cutting sugar content; and switching to ingredients that are not genetically modified.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Overview of Labeling Requirements and Clean Label Trends
Chapter 3: The Consumer
Chapter 4: Marketing, Retailing, and Foodservice Trends
Chipotle Mexican Grill
Costco Wholesale Corp.
Flowers Foods Inc.
General Mills Inc.
Kraft Foods Group Inc.
The Dannon Co.
The Hershey Co.
The Keebler Co.
The Kellogg Co.
Tyson Foods Inc.
Wegmans Food Markets
For more information visit http://www.researchandmarkets.com/research/sp59p6/nutritional
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