Industry Press Releases

Springetts Brand Design Consultants wins Platinum in A' Packaging Design Awards

Monday, Sep 21, 2015

A' Design Award and Competition is pleased to inform that the design project Williamson Tea Elephant Caddies by Springetts Brand Design Consultants has been announced as a winner of the Platinum A' Design Award in Packaging Design Competition Category.

About Williamson Tea Elephant Caddies

Springetts Brand Design Consultants, the creator of the awarded Packaging work Williamson Tea Elephant Caddies explained “Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items. ” Learn more at:

Design Team for Williamson Tea Elephant Caddies
Williamson Tea Elephant Caddies was realized by Design Director: Sue Bicknell

Platinum A' Design Award

Platinum A' Design Award is the highest distinction given by A’ Design Competition to only top 1% percentile designs that demonstrates an exemplary level of perfection in design. Entries to the A’ Design Awards are peer reviewed, anonymously judged and evaluated amongst strict guidelines and pre-defined award criteria by a grand jury panel composed of academics, press members, design professionals and architects. Laureates of the A’ Design Award and Competition are granted the A’ Design Prize which includes a series of PR and publicity services in order to promote award winners to further audiences. Award winners also receive the trophy, award certificate, yearbook by designer press, exhibition at MOOD museum of design and an exclusive invitation to gala-night in Italy.

About A' Design Award and Competition

Since its foundation in 2009, The A' International Design Award and Competition has been highlighting the excellent qualifications of best designs, design concepts and design-oriented products worldwide. The A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the competition is to push designers, architects and brands worldwide to create superior products or projects that benefit society. Learn more at:

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