Join America's leading packaging professionals as they discuss real-life case studies. You'll learn how to:

• Translate consumer insights into attractive packaging
• Communicate meaning and sensory experiences to engage consumers
• Design e-commerce packaging that still delivers customer experience
• Satisfy environmentally conscious consumers without impacting the bottom line
• Anticipate and comply with regulatory developments whilst remaining conscious of consumer preferences
• Apply structured semiology & FMOT tools for high performance design