Whether you're a product marketer, packaging developer or brand manager, chances are that you've heard about digital print. But how much do you really know about it? As a relatively new technology, digital print is only just beginning to infiltrate the packaging market and demonstrate its true potential for seamless and personalized advertising, both on and offline. The potential of digital print reaches way beyond the label. Digital printing is becoming increasingly cost-effective and offers the same standard of quality as more traditional printing methods. Companies of all shapes and sizes are beginning to recognize its potential, and those who don't get on board are likely to get left behind.

Held annually in the U.S. since 2012, Digital Print for Packaging began as an opportunity for digital print equipment suppliers to network with converters on the relatively new idea of digital print for packaging. The interest and desire for digital print options continues to grow as converters look to provide new services and satisfy growing demands, and the industry shares a desire to explore more mainstream applications for digital print, and hopefully iterate the ROI of switching to fully digital.

Smithers’ Digital Print for Packaging Conference (DPP) is the key place in the industry to have technical discussions around commercializing digital print for the packaging industry.