Mekong Beauty Show has built up a strong connection with Vietnam distributors that helps brands access to the retail market easily. In 2018, 246 exhibitors joined in the show with 36% increase on exhibitors’ number. The international influence of the show has expanded by the increase number of countries and regions such as Korea, Japan, Vietnam, Thailand, Malaysia, Italy, Russia, Taiwan and China.

The 3rd edition will return on August 22-24 in 2019.