Ardagh has used crossover innovation to create high definition glass embossing, which the company says enhances the shelf stand-out and aesthetic appeal of its packaging.

The company's design team adapted the technology from the one that has been traditionally used in the chocolate industry to add textures and feature enhancement in glass packaging.

Dubbed Sculptured Embossing, the new glass packaging technology unlike regular, two-dimensional embossing methods enables glass sculpting on multiple levels. It also creates intricate, realistic detail, depth and dimension, resulting in the premiumisation of glass jars and bottles.

The glass and metal products manufacturer said that Sculptured Embossing has been recently implemented to make different texture effects like wooden planking and citrus peel.

Besides, the new glass packaging solution has been used to improve the definition of branding icons and scripted text, said the company.

Ardagh Glass Europe OEG design manager Carsten Berkau said: “The technology has brought benefits in terms of both design aesthetic and quality improvement, which has made it a real win with our customers.

“Following its success and positive customer feedback, we have invested in two in-house design licenses for the Sculptured Embossing software, which are available to our glass customers worldwide.”

Ardagh revealed that it has used the new technology to manufacture bottles for Whyte and Mackay’s Claymore Whisky giving the latter a more premium appearance and feel. This, it said was done by reproducing the crest artwork found on the label with detailed embossed crest on the back of the bottle.

Sculptured Embossing was also used in the food sector according to Ardagh including in the making of the new Citrus Jar of Duerr to scale up its appearance. In Duerr’s case, Ardagh claimed to have achieved a citrus fruit with a peel effect.

Duerr managing director Mark Duerr said: “The Ardagh design team applied their expertise and embraced new technology to find a balance between meeting the aesthetic of the design brief with the practicalities of volume production.”

 

Source: automationandtechnology.packaging-business-review.com

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