US-based dermatology solution provider Galderma Laboratories has redesigned the full graphics and packaging of its Cetaphil product line.
The new graphic and packaging upgrades for the Cetaphil line, which includes a range of cleansers and moisturizers, is intended to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well asclarity of product benefits.
Additionally, the upgrades are expected to help to enhance product selection by differentiating between Cetaphil cleansers and moisturizers, with blue and green caps respectively, as well as clear skin type communication.
Galderma North America president and general manager Miles Harrison said: "The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country.
"For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience."
The company said that the upgraded Cetaphil collection of cleansers and moisturizers are made available at major retailers across the US, as well as online.
Galderma develops new skincare technologies for products that help restore, protect and maintain skin's health every day.
The company's strategic brands in the US include Epiduo Gel, Epiduo Forte Gel, Oracea Capsules, Clobex Spray, Differin Gel, Mirvaso Gel, MetroGel Gel, Soolantra Cream, Vectical Cream, Tri-Luma Cream, Cetaphil, Benzac Acne Solutions, Restylane, Restylane Silk, Restylane Lyft, Dysport (abobotulinumtoxinA) and Sculptra Aesthetic.
Source : packaging-business-review.com