Nestlé Waters North America is adding new recycling instruction to the labels on half-liter bottles of all its major brands in the US.

The company has started adding How2Recyle instruction to the labels on bottles of purified water brand Nestlé Pure Life, as well as regional spring water brands such as Poland Spring, Deer Park, Ice Mountain, Zephyrhills, Ozarka and Arrowhead.

The company intends to complete the How2Recycle transition program by the end of this September.

How2Recycle label was first introduced in 2012 by the Sustainable Packaging Coalition, a membership-based collaborative made up of businesses, educational institutions, and government agencies.

The collaborative, which was established to support recycling, has been adopted by around 65 brands and retailers.

How2Recycle is claimed to be the only US-based based standardized labeling system, which transmits recyclability information on package to consumers.

The labeling system is featured on various product and packaging types such as beverages, toys, baby products, pet care products, baking supplies, condiments and others.

Sustainable Packaging Coalition’s How2Recycle head Kelly Cramer said: “We cannot overstate the environmental importance of the ‘Empty & Replace Cap’ instruction on these bottles; it means fewer loose caps will have the potential to get into our waterways and oceans.”

Nestlé Waters North America chief sustainability officer Nelson Switzer said: “By adopting the How2Recycle label, millions of consumers will now have a clear and consistent recycling guide on the side of the bottle – driving recovery of the bottle and a reduction in environmental impact.”

 

Source:packaging-business-review.com

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