Red Brick Brewing company adopts Novelis Evercan Packaging

Friday, Mar 27, 2015

US-based craft brewer the Red Brick Brewing Company is now packaging its beer in aluminum cans made from ‘the world's first certified high-recycled content aluminum can sheet’, evercan™.

Produced by aluminum rolling and recycling company Novelis to lower the carbon footprint of consumer packaging, the evercan body sheet contains a ‘minimum’ of 90 per cent recycled aluminium (compared to an industry average of 50 per cent).

The Atlanta-based brewery has now expanded its beverage packaging options to include evercan aluminum cans for all of its year-round offerings, including Laughing Skull Amber Ale and Hoplanta India Pale Ale.

Red Brick has said it expects to introduce several new products available exclusively in evercan in the coming year, starting with its new spring seasonal Hibiscuwit, a Belgian wheat ale.

"Our decision to expand from glass bottles to evercan aluminum cans aligns with our goal to be an environmentally responsible leader in the southern U.S. craft beer market", said Garett Lockhart, Head Brewer for Red Brick. "With evercan, we can achieve greater sustainability without sacrificing any aspect of the beer's quality."

The brewery has also partnered with Novelis on a closed-loop recycling system for their used beverage cans. The cans are collected straight from the brewery and returned to a nearby Novelis recycling center where the material is recycled back into new evercan sheet.

"We're finding that environmentally-minded brands, and craft brewers in particular, are looking for a more sustainable packaging to help reinforce their brand profiles and further differentiate their products from the competition", said Bruce Maclane, Director of evercan Craft Brew Sales at Novelis. "Red Brick is one of several craft brewers that will be coming on board with evercan in 2015."

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