SanTan Brewing introduces new look with Rexam cans
17 October 2015
Aiming to establish a consistent brand image across all of its products, SanTan Brewing Company has unveiled an exciting new look.
The brewery's family of craft beers, sold in Rexam 12oz cans, has been united with a cohesive appearance that consumers will recognize.
The new look is already being rolled out for the brewery's Devil's Ale, HopShock IPA and Mr. Pineapple cans, with MoonJuice IPAcoming soon.
SanTan Brewing Company founder and brewmaster Anthony Canecchia said: "When I started this company eight years ago, I had limited resources and my main focus was on brewing great craft beer for craft beer lovers.
"Things took off, and after eight years of rapid growth and expansion, we are the second largest brewery in Arizona.It was time to step back, and refresh our cans to reflect our evolution as a company and establish a brand image that was universally recognizable."
The original colors and essence of the SanTan brand remain, butthe packaging's art, fonts and graphic style have been elevated to create a more mature and visually appealing vibe that is the perfect complement to its Southwestern style ales.
Rexam BCNA president Claude Marbach said: "The brewery did a great job of creating a visually appealing look that really stands out on our cans.
"We are pleased to continue our strong partnership with SanTan, providing the ideal packaging choice for their unique craft beers as they work to expand their customer base and build their business."
In addition to its rebranding, the brewery continues to expand distribution recently adding New Mexico. SanTan beers in cans are also available at select relation locations in Arizona, California and Texas.