Scanbuy, Kezzler partner to bring Internet of Packaging to SmartLabel

1 November 2017

US-based Scanbuy, a provider of QR Code mobile technology services, and Kezzler have partnered to bring Internet of Packaging (IoP) to consumer packaged goods companies and retailers.

Norway-based Kezzler provides product serialization, tracking and tracing services to businesses.

Along with Scanbuy, it plans to offer a next-generation solution that is claimed to change the landscape of business services for the CPG sector.

Their partnership, in particular will bring IoP to Scanbuy’s SmartLabel QR codes to offer product traceability, strong marketing insights and supply chain optimization.

According to the partners, IoP facilitates product serialization on a mass scale, thereby ensuring that each and every product has a unique identity in the connected world.

By incorporating the SmartLabel package activation technology with the traceability platform of Kezzler, a joint IoP process can digitize the entire lifecycle of the product.

Scanbuy chief marketing officer Maryann Moschides said: “As SmartLabel QR Code package activation expands across product portfolios, it is important that we help clients future-proof their investment in SmartLabel, by solving product traceability and visibility using the exact same bar code.

“No longer will a product require a consumer facing barcode and an internal facing bar code. By partnering with Kezzler, we will be able to deliver a best-in-class solution that delivers transparency to consumers and enhances traceability for companies.”

A Scanbuy QR Code implemented on a product package links the consumer to the respective SmartLabel landing page dynamically through a simple scan.

When companies scan the same QR Code for their operations, they can get complete distribution visibility and insights through the Kezzler platform to all stages of the product lifecycle. This is expected to result in better production and logistics, as per the partners.

Kezzler CEO Thomas Körmendi said: “By partnering with Scanbuy on the SmartLabel initiative, we have the potential to create a multi-purpose role for every manufactured item, and our collaboration makes this evolution seamless.”