Vancouver-based Matrix Applications has rebranded under new leadership as Matrix Protective Packaging.

“Matrix has been in the packaging industry for over 30 years; now we’re focusing our business, as well as our identity, on our greatest strength, protective packaging,” said managing partner Jeffrey Helten in a release.

Matrix, a custom packaging manufacturer, employs eight people and said it will “continue to refine and expand its processes and services in the years to come.” The company hired Markon Brand Design, also based in Vancouver, to help with its overhaul.

Source : columbian.com