YPB Group has signed a binding Memorandum of Understanding with Orora to provide YPB’s full range of products, tools, processes, data platforms and services to Orora.
As a result of this agreement YPB and Orora will partner to take YPB's product authentication and customer engagement solutions to Orora's customers.
Orora, with a turnover exceeding $3.SBn, is an innovative, customer-focused and leading provider of packaging solutions to the manufacturers of beverages (including beer, wine, soft drink and spirits), fruit and vegetables, meat and seafood producers within Australia, New Zealand, USA, Canada and Mexico. Orora has 39 manufacturing plants and 83 distribution sites across seven countries and approximately 5,500 team members, it supplies packaging products and services to grocery, fast moving consumer goods and industrial markets.
Under the agreement, Orora will be able to offer its extensive customer base the option to protect their brands with YPB's patented anti-counterfeit technology, security packaging solutions, consulting and forensic services.
YPB Executive Chairman John Houston said 'This exclusive agreement will represent a major multiplier partnership relationship for YPS and is a significant recognition of our Protect, Detect and Connect strategies by a major global packaging company. We commend Orora for acknowledging the sweeping global trends of the need for anti-counterfeit protection and the rise in customer engagement. The breadth and spread of Orora's business with its enviable customer base provides a unique opportunity for YPB to deliver its product authentication and customer engagement solutions rapidly to a global market."
Source : packaging-business-review.com