Industry Press Releases

Ball Packaging Europe’s recan fund celebrates 10 years of sustainability success within the Serbian marketplace

Wednesday, Feb 03, 2016

3.5 million cans collected, 2.5 million people reached and 20.000 school-age children educated - with these note-worthy statistics, the Serbian-based recan fund proudly celebrates its 10-year-anniversary. Founded in 2005 by beverage can producer Ball Packaging Europe, the organization is a driving force behind beverage can recycling within the country by using a pioneering approach toward public education and awareness.

The recan fund’s unique programs and campaigns are focused on the importance of recycling and its positive impact to the overall environment. They include a large variety of consumer-related projects, targeted to multiple age groups and resulting in significant success. During the last 10 years, more than 3.5 million beverage cans have been collected, equaling the amount of metal needed to produce more than 7,000 bicycles.

For many recan activities, young people are the main target audience, with the goal of raising awareness around the environmental benefits of recycling from an early age. A great example of how this works is the “Recycling Theatre” campaign, for which recan was awarded the ‘Best Nonprofit Campaign’ in 2014 by the Belgrade-based City Magazine. In lieu of buying a ticket, children can bring five empty beverage cans for entrance. Children who arrive early and bring 10 additional cans receive books and meet the initiative’s mascot “Li-menom,” who shows them videos about recycling and how to crush their cans in a recycling box.

Popular Serbian music festivals like the Belgrade Beer Fest or Exit Festival have also proven very successful for recan. By providing recycling boxes and inviting visitors to participate in humorous competitive games around can recycling, the organization increases overall awareness and educates attendees in a fun and casual way.
The ‘Can by Can’ recycling program also continues to grow. “We started in 2006 with 20 schools. Now it is operational in more than 450,” explains Jelena Kis, who has managed the organization since its beginning. The program provides information to schools about the valuable resource that metal is, prepares teaching materials about can recycling and arranges educational workshops and competitions. “For us, it’s crucial that the kids understand from an early age how recycling can make a big difference for the future of our environment and that you can start to contribute to this with just a single beverage can.” The program has also been established in 58 offices, 25 restaurants, 47 cafés and 18 fitness clubs by providing free recycling boxes and educational leaflets.

Over the years, recan has become a reliable partner for the government as well as the beverage/packaging industry. The organization monitors recycling activities in Serbia to point out potential opportunities for improvement. The foundation is also part of the European “Every Can Counts” initiative and provides expertise, shares best practices and informational material with other recycling networks. In 2013, recan , even spread its engagement to neighboring country - Montenegro.

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About Ball Corporation

Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2014 sales of $8.6 billion. For more information, visit, or connect with us on Facebook or Twitter.

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at . Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost reductions; mandatory deposit or other restrictive packaging laws; customer and supplier consolidation, power and supply chain influence; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company’s defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt; and successful or unsuccessful acquisitions and divestitures, including, with respect to the proposed Rexam PLC acquisition, the effect of the announcement of the acquisition on our business relationships, operating results and business generally; the occurrence of any event or other circumstances that could give rise to the termination of our definitive agreement with Rexam PLC in respect of the acquisition; the outcome of any legal proceedings that may be instituted against us related to the definitive agreement with Rexam PLC; and the failure to satisfy conditions to completion of the acquisition of Rexam PLC, including the receipt of all required regulatory approvals.

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