Messe Berlin GmbH - Fruit Logistica 2018

Industry Press Releases

Food Africa: Cultivating international food trade in the heart of Egypt

Thursday, Jan 11, 2018

With a steadily increasing young population, Egypt remains the largest consumer market in North Africa. Egypt is also the gateway to the African market; in fact, agriculture and agro-processing across Africa is set to witness an increase of $204 billion by 2025.

After three successful editions, Food Africa, the continent’s largest International Trade Exhibition specialized in the Food and Agro-industries, returns for its 4th edition from 4 to 6 December 2018.

Held in the heart of Cairo, Food Africa will pinpoint key opportunities in the agro-food sector, and provide regional and international stakeholders with direct access to the Egyptian mega-market and Africa’s flourishing agriculture industry.

In 2017, Food Africa featured 294 exhibitors across 10,000 SQM of exhibition space and welcomed 10,830 visitors who were keen on exploring business opportunities and products on display. The 3rd edition saw the introduction of ‘Egypt Food Avenue’- A platform for Egyptian SMEs and new exporters to expand their businesses, as well as ‘Sea Food Africa’ - A specialized section dedicated entirely to fish and seafood.

Combining an innovative format of showcasing, networking, and matchmaking, the show attracts wholesalers, distributors, retailers, and other industry professionals, and offers specialized platforms and business solutions including:

Hosted Buyers Program:

This specialized Business-to-Business platform is developed with a primary focus on building bridges between buyers, vendors, and traders from across the region and beyond to facilitate business undertakings, and allow guest buyers to explore a diverse range of products and negotiate contracts on the spot.

Live Cooking Show:

Powered by the Egyptian Chefs Association (ECA), the dynamic Live Cooking Show sets the stage for internationally-famed chefs to employ their culinary skills to prepare unique recipes in front of a live audience, each day of the exhibition. The show is streamed live on large screens for all visitors to enjoy, and the resulting recipes are collected in a special cookbook to be distributed to them.

Food Africa 2018 is held concurrently with:

Mac Fruit Attraction:

A specialized international platform dedicated to the fresh produce market. Now in its third year, this global brand continues to establish bridges between producers, suppliers, and buyers of fresh fruits and vegetables in Europe, the Middle East, and Africa.

Mac Fruit Attraction is favorably instituted to provide a unique portal for international fruit and vegetable stakeholders to garner immense business opportunities in the Egyptian and African markets.

For more information about Food Africa, visit our website at www.foodafrica-expo.com

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