MPS Takes a Digital Lead with Heidelberg Primefire Investment

7 February 2017

Multi Packaging Solutions (“MPS”), a global leader in value-added print and packaging solutions for the healthcare, branded consumer and multi-media markets, is the first pilot user of a Primefire 106 from Heidelberger Druckmaschinen AG (Heidelberg). The Primefire 106 is a seven colour digital inkjet press that offers ground-breaking technology for the carton packaging sector. The pilot phase commenced in January and the system is part of a major investment programme at the site. The digital B1 format press is the first machine in commercial production worldwide. MPS’s latest addition follows significant investment across its global operations to meet the needs of some of the world’s most prestigious brands.

 The agility offered by the new press is ideal for smaller order quantities helping customers reduce product inventory and obsolescence. Steffen Schnizer, Managing Director and Global Head of Beauty and Personal Care Sales at MPS Obersulm, said: “The Heidelberg Primefire is a significant step forward in terms of digital print technology and will greatly enhance our carton offer. More of our customers want the flexibility of digitally printed cartons but naturally don’t want to compromise their brand with an inferior product. The quality of print, strength of colour and flexibility will allow customers the benefit of managing their carton requirements more effectively.”

The new press is being supported by complementary finishing equipment and forms part of the site’s growth strategy, whilst extending its capabilities. The Primefire 106 offers shorter lead times which are often a requirement for products that incorporate variable data or for brands with many product variations. The seven colour ink system offers a wide colour gamut with the highest print resolution that makes it ideal for premium quality printing in the personal care, hair-colourants, fragrance and cosmetics sectors.

“Fast, creative changes to the brand and product appearance are crucial to sales success. That’s why we offer customers high-quality, flexible and variable or personalized packaging solutions that will enable them to tap into additional business potential and set themselves apart from their competition. The Heidelberg Primefire 106 press is reliable and can be readily integrated into our existing workflow,” continued Steffen Schnizer.

MPS Obersulm, which is a leading supplier of folding cartons to a range of markets, has won numerous awards for its cartons and innovation. “The new press offers depth and high definition which is particularly valued in the personal care market. Colour consistency will be measured and monitored, which means customers can be sure their branding is in safe hands and that colour replication will be right time after time. We are now one of the best equipped carton factories in Europe for premium packaging and have the capabilities to meet our customers’ long-term expectations,” said Marc Schnizer, Managing Director Operations at MPS Germany.

Heidelberg Primefire 106 enables packaging printers in particular to take a step in developing new areas of business, for example with the production of variable and personalized packaging or by adding traceability and security elements on each box. Printing on demand with Primefire 106 can streamline supply chain processes and reduce inventory costs. In addition, the 7-color inkjet system with Heidelberg Multicolor technology covers up to 95 per cent of the Pantone color space, resulting in time and cost reduction when producing jobs including special colors. Water-based inkjet printing meets strict environmental and recycling requirements and therefore also permits food-safe production.

“The fast development of the technology undertaken by Heidelberg’s R&D team resulted in a solid digital production system becoming quickly available after its presentation at the world premiere at Drupa 2016. Digital applications in packaging printing will change the market in the future. We will see more frequent changes to packaging, as well as more adaptable and more creative applications. We are happy to collaborate with MPS with its high expectations on quality and performance as a development partner for the Primefire digital printing machine,” said Montserrat Peidro-Insa, Head of Digital Sales and Digital Sheetfed General Manager at Heidelberg.

“All our sites complement each other and all have benefited from investment in the latest technology. Our technical ability and our focus on product innovation make us a strategic partner for our customers,” concluded Marc Schnizer. “At the same time, Heidelberg Primefire offers water-based inkjet printing that meets strict environmental and recycling requirements and therefore also permits food-safe production for our confectionery customers.”

About Multi Packaging Solutions

MPS is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare, consumer and multi-media markets. MPS provides its customers with an extensive array of print-based specialty packaging solutions, including premium folding cartons, inserts, labels and rigid packaging across a variety of substrates and finishes. MPS has over 60 manufacturing locations across North America, Europe and Asia and employs approximately 8,800 people.

About Heidelberger Druckmaschinen

Heidelberger Druckmaschinen Aktiengesellschaft (Heidelberg) has been a major provider and reliable partner to the global printing industry for many years. We offer our customers all the components tailored to their requirements for successful business operations; we are advancing the digitalization of the industry, providing integrated and reliable production processes, financially optimal investments and smooth access to all necessary materials. Within our portfolio we are continuing to expand the growth segments of packaging, digital and services through partnerships as well.


Multi Packaging Solutions
Europe & Asia
Bob Houghton,
+44 1635 290521
Marketing Communications
North America
Cal Branagan
, +1 (646) 834 1527
Marketing Communications