Stand-up pouches have attracted a number of customers that have led to their wide adoption by end-users worldwide for different applications. Producers can very easily customize the shape, size and provide the buyer with additional features, as per the product requirements. Stand-up pouches consume less store capacity and have ability to stand up on shelves, thus adding up to the product's visibility. These features help suppliers to opt for stand-up pouch products. The stand-up pouches are designed with excellent barrier properties, and are available with attached accessories like nozzles and zip lock, which is useful for end-users with re-sealable property.
Stand-up pouches market is estimated to reach a market value of USD 33.4 billion by 2020. This packaging is widely used in the food, beverages, healthcare, personal & homecare, non-food and other sectors such as fertilizers, paints, and coatings. These pouches are made up of highly sterilized materials, which enable the products inside the pouches to remain fresh without getting contaminated for a longer period. Due to these factors, stand-up pouches are widely used in food and beverage packaging, which accounted for a large share of the stand-up pouches market.
Market leaders in the industry have a diversified packaging solutions portfolio, capital available for extensive research & development, and the financial strength to sustain them. Since the production of stand-up pouches requires a large space and expensive equipment, new entrants find it hard to compete against established players. New product launches and expansions are the key strategies adopted by market players to expand their business in the stand-up pouches industry.
The key players in the market are Amcor Limited (Australia), The Dow Chemical Company (U.S.), Sappi Limited (South Africa), Smurfit Kappa Group (Ireland), Berry Plastic Corporation (U.S.), Ampac Holdings LLC (U.S.), Bemis Company Inc. (U.S.), Coveris Holdings S.A. (U.S.), Essentra Plc. (U.K.), and Mondi Group (South Africa).
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