Industry Reports

McDonald's Australia Limited - Strategic SWOT Analysis Review

Tuesday, Feb 02, 2016

McDonald’s Australia Limited (Macca’s) is a quick service restaurant company. It oversees the operation and franchising of McDonald’s restaurants in Australia. The company serves a wide range of food and beverage products such as hamburgers, cheeseburger, chicken sandwiches, French fries, milk shakes, desserts and ice cream sundaes, chicken nuggets and egg muffin. Macca’s also serves premium salads, coffee yogurt, bottled water, and packed lunch and dinner meals. The company markets and commercializes its products under a brand portfolio including Happy Meal, Grand Angus, McWrap, Big Mac and others. It is a subsidiary of McDonald's Corp. Macca’s is headquartered in Thornleigh, New South Wales, Australia.

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