Join global packaging, brand, and technology leaders in Amsterdam on 20–21 May 2026 for the AIPIA & AWA Smart Packaging World Congress, where strategy meets implementation.
As smart and connected packaging moves from pilots to scale, the industry is facing a new reality: regulation-driven transformation, rising expectations on data transparency, and the urgent need to turn packaging into a digital, compliant, and value-creating asset.
The 2026 Congress will focus on how intelligent packaging solutions enable:
- Protect products and consumers with secure, scannable packaging
- Create meaningful consumer engagement through connected experiences
- Get ready for Digital Product Passports and upcoming EU regulations
- Build circular packaging systems that meet brand sustainability goals
- Use RFID/NFC and connected packaging for traceability and supply chain visibility
- Leverage AI for packaging intelligence, automation, and realβtime insights
This is a working congress for brand, packaging, digital, sustainability, and supply chain leaders across FMCG, retail, pharma, healthcare, and logistics.
This is a working congress for decision-makers navigating the intersection of technology, regulation, and data across FMCG, pharma, healthcare, logistics, and retail.