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Big-name brands are set to turn out in force to Packaging Innovations & Empack 2024, with organisers Easyfairs confirming representatives from powerhouse brands are up 40%.
The news comes against a backdrop of increasingly complex legislation, with the full implementation of Extended Producer Responsibility (EPR) due in 2025 and is perhaps a sign of businesses starting to rethink their packaging ahead of the introduction of fees next October.
Already one of the highlights of the global packaging industry's calendar, Packaging Innovations is the premier event for professionals in packaging, NPD, R&D, marketing, buying, branding, and design. The two-day showpiece, due to take place at Birmingham's NEC on February 21 & 22, has an unrivalled reputation for connecting key decision-makers from the packaging and FMCG worlds, celebrating today's innovations and shaping the trends of tomorrow.
And with the final countdown well underway, event organisers have confirmed the number of big-name brands expected to be in attendance is up 40% on last year's figure.
"As new EPR legislation continues to tighten its grip, the news will come as little surprise," said Naomi Stewart, Marketing Manager at Easyfairs. "The exhibition, and indeed the entire packaging agenda, has been propelled by the sustainability story for a good number of years.
oors, Nestle, Oh Polly, Sainsbury's, Sky, Superdrug, TATA, Tesco, Unilever, and Waitrose.
"We're continuing to register VIP attendees from some of the biggest brands around," continued Stewart. "As things stand, hundreds are set to explore the diverse array of suppliers offering a comprehensive range of packaging products and services, spanning from design to cutting-edge primary and secondary packaging, contract packing, e-commerce fulfilment, labelling and printing, and advanced packing and processing technology."
This year's edition of Packaging Innovations & Empack already looks set to be the biggest ever, with a record-breaking number of visitors expected and over 400 exhibitors in attendance for the UK's flagship exhibition.
"When you combine some of the biggest names in packaging with household names like John Lewis, Interfora, Mars INC and Amazon, and then throw in the 30+ complimentary talks from leading brands, packaging designers, and thinkers, the already strong proposition is now bordering on unmissable," added Stewart.
Complimentary visitor tickets for Packaging Innovations & Empack 2024 will remain available right up until the day of the event, and you can register now by clicking here.
About Easyfairs
Easyfairs organises and hosts events, bringing communities together to visit the future.
We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).
We are passionate about "easifying" the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.
The Easyfairs Group employs 700 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.
For the fifth year running, Deloitte conferred "Best Managed Company" status on Easyfairs in 2023.
Easyfairs is proud to be one of the top 20 world's exhibition organisers, according to the AMR annual ranking.
Visit the future with Easyfairs and find out more on www.easyfairs.com
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