epda unites progressively thinking designers specialized in branding and packaging design coming from all over Europe. Since the association advocates cooperation between the different professions in the packaging supply chain, it addresses not only its roughly 60 members but all key players in the packaging design industry too. With two events per year it offers a platform to exchange information and provides a source of inspiration. “This partnership is the logical continuation of several years of cooperation in various aspects of printing design,” says Sebastian Specht, responsible for Brand Owner Business at Siegwerk. “We are very much looking forward to intensifying this cooperation.”

Cooperation with epda has already started in 2008 when during an intensive project work with other partners of the industry Siegwerk and epda had developed packaging solutions for food applications that were jointly displayed in the special show “Innovationparc Packaging” during the packaging trade fair interpack. Specht notes: “This field is especially sensitive and we offer ink systems specifically aligned to this highly technical application area.” These solutions meet the strict legal requirements for food packaging, enabling it to be designed in a safer and more sustainable way. As an internationally active company, Siegwerk has always attached great importance to sustainability. Along with partners from the entire value chain, Siegwerk develops environmentally sound ink solutions.

That is just one example for the diverse technological ‘functions of ink’ which epda members can find out about at joint events with Siegwerk in the future. Under the slogan “Optimization of design”, the printing ink producer wants to show the influence of design on the cost-aware production of packaging. The events will also be taking a closer look at the emotional effect of color on consumers.

“Together with epda we have already developed a couple of ideas relevant for all professions in the industry. And these ideas will be leading our projects” explains Sebastian Specht. “We aim at better mutual understanding and at finding joint solutions to the challenges the industry is confronted with today,” adds Rob Vermeulen, epda board member.

You can learn more about epda, its members, projects and events here: www.epda-packaging.com

Ink, Heart & Soul – our company philosophy incorporates what our customers experience every day. We know our business and produce inks and individual solutions in close cooperation with our business partners. We are steeped in tradition, yet practice-oriented and with state-of-the-art technology. With more than 180 years of experience, Siegwerk commands a profound product knowledge and expertise for many printing methods. Our actions are market-driven – or even drive the market, which is proven by our many patents. With currently 4,600 staff in more than 30 country organizations we are able to supply and support every customer anywhere in the world.

The precondition for such a performance on a sustained basis is a unique kind of reliable and goal-oriented people. Their motivation and commitment are the basis for our international growth, which is supported by institutionalized sharing of expertise across borders. This puts us in the position of being able to provide the best possible solution for the customer. And even to anticipate the demands of tomorrow.

 

Source:http://www.packagingeurope.com/

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