Packaging Industry Interviews & Expert Perspectives
Explore exclusive interviews, executive insights, leadership perspectives, market trends, innovation strategies, and expert discussions from global packaging & labelling industry leaders.
Highlights
.webp "Olga Cuzuioc Sinchevici")
“Transformation should create value - not simply demonstrate that something changed.”
Olga Cuzuioc Sinchevici is a creative brand leader and curious builder whose work sits at the intersection of distinctive brand assets, behavioral science, creativity, consumer evidence and AI. She is developing a proprietary brand-memory methodology designed to help organizations understand what to protect, strengthen and explore - so brands can become recognized, remembered and chosen.
"Monomaterial is not a sustainability experiment. It is an engineering and qualification challenge."
André Dicks is Head of Sales & Marketing and Member of the Board at Allpack Group AG. He brings more than 30 years of international experience in pharmaceutical packaging, strategic business development, and commercial leadership. Throughout his career, André has been instrumental in driving sustainable growth, building high-performing sales organizations, and establishing long-term partnerships with leading pharmaceutical companies across Europe. His expertise includes sustainable mono-material blister solutions, regulatory-compliant packaging concepts, brand protection strategies, colour management, GMP compliance, and serialization. He operates at the intersection of innovation, sustainability, and operational excellence.
“The future of packaging lies in balancing sustainability with performance—designing smarter, circular solutions that protect products, reduce waste and meet the needs of a changing world.”
Nerida Kelton is Vice President – Sustainability & Save Food at the World Packaging Organisation (WPO) and Executive Director of the Australasian Institute of Packaging (AIP). With more than 27 years of experience in the packaging industry, including 25 years with the AIP, she has played a key role in advancing packaging education, professional development, sustainability and save-food initiatives across Australasia. The AIP is the peak professional body for packaging training and education in the region.
"The biggest barrier to scaling energy management isn't technology – it's organizational alignment."
Mechanical Engineer specializing in pharmaceutical production and packaging, with hands-on experience at Roche and Bayer. Her work focuses on operational excellence, energy management, and data-driven sustainability in GMP-regulated environments. She has contributed to projects such as digital alternatives to physical information leaflets (e-PIL) and is currently working on energy transparency and product carbon footprint calculations.
Radek Paruszewski
Senior New Business Development Manager
Huhtamaki Flexible Packaging Germany GmbH & Co KG
"With the challenge comes also the opportunity to build new solutions protecting both the patient and the planet."
Radek Paruszewski is a Senior New Business Development Manager at Huhtamaki. Focusing on innovation in pharmaceutical packaging, his experience spans over 23 years in the industry with packaging roles at industry leaders. Before joining Huhtamaki, he held senior roles at Honeywell and Klöckner Pentaplast. He specializes in solid dosage packaging and sustainable solutions in the healthcare industry, using his master’s degrees in biotechnology and engineering to provide scalable, future-built solutions.
“The future of retail isn’t about selling more packaging—it’s about creating smarter systems that keep materials in circulation, reduce waste, and make sustainable choices effortless for consumers."
Helen leads the innovation work at GoUnpackaged, developing new solutions design as well as the behaviour change practice. Helen has worked in innovation for over 25 years, with extensive experience of brand, product and service creation as well as exposure to the kind of upstream development of commercial and operational strategies which support growth opportunities. In 2025, Helen was the Reuse and Refill expert on Innovate UK’s Global Expert Mission to South Africa looking at the circular economy.
“The digital pouch factory is not a concept anymore—it’s the new standard for converters who want to stay relevant in a rapidly evolving market.”
Gustavo Guzzi is Sales and Marketing Director at KARLVILLE SWISS SAGL, where he drives the vision for next‑generation pouch‑making solutions. With a strong market‑driven approach, he champions digitalization, automation, and sustainable innovation, helping converters and brands build agile, future‑ready packaging operations.
“Corrugated packaging is no longer a substitute for plastic—it’s becoming a smarter, engineered system that defines how products move, protect, and perform in modern supply chains.”
My professional journey began in sales, where I developed strong customer service skills working in both English and Spanish. I later transitioned into the entertainment industry as a 3D modeler, gaining valuable creative and technical experience. Driven by my passion for 3D printing, I decided to shift my career toward the industrial sector. I studied industrial product design, which introduced me to the world of packaging. First through the thermoforming industry and later in the cardboard sector, where I currently work. I am a naturally curious person, always motivated to learn new things, and grateful to everyone who has supported me throughout my professional journey.