Industry Press Releases

Magners® Irish Cider launches Refreshed Packaging Design

Wednesday, Mar 11, 2015

Magners Irish Cider, the world’s best selling Irish cider, is excited to announce a refreshed packaging design across all products in the United States portfolio.

Just in time for St. Patrick’s Day, Magners’ updated packaging encompasses a brighter palette of green and yellow. This update reinforces the values at the heart of the Magners brand, while creating a new and contemporary look and feel. The new design is modern, but with references to the iconic cider vats that people will always associate with Magners.

“Magners has a rich history as the world’s most popular Irish hard cider, and is still made today using traditional methods and all-natural products. The fresh new packaging reflects our Irish roots with a contemporary twist,” says Magners Brand Manager Niamh Parlon.

Magners Original, made from 17 varieties of apples grown in Magners’ orchards, and Magners Pear, made from 100% premium pears, are both available throughout the United States.

Along with the refreshed packaging design, Magners is also unveiling a revamped website. The updated design brings the brand’s story to life while creating a crisp user-friendly experience for consumers. The site will also feature a cider locator, so consumers in the US can find Magners at retail locations near them.

For more information about Magners Cider visit:

About Magners Irish Cider:

William Magner first began cider production in Clonmel, Ireland in 1935. 2015 marks the brands 80th anniversary of cider-making heritage. Since its introduction to the US in 2000, Magners Original Irish Cider has been a top selling cider in many major markets. Magners Irish Cider is now available in over 50 countries worldwide, and continues to grow its presence in the US.

Magners Original Irish Cider is a premium imported Irish hard cider made from a blend of 17 heirloom cider apple varieties. It is patiently vat matured to create a unique refreshing taste, when it comes to Magners, ‘Now is a Good Time’.


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