Multi Packaging Solutions, a leader in print, packaging, and labels for the spirits, branded consumer, healthcare, and multi-media markets helped Luxco launch the first premium tube for its brand portfolio.
Limestone Branch Distillery, founded by brothers Steve and Paul Beam, entered the craft bourbon market this year with the launch of Yellowstone® Limited Edition Kentucky Straight Bourbon Whiskey. This new limited-edition bourbon celebrates the 105-year anniversary of their great-grandfather, M.C. Beam, selling his Old Trump Distillery to J.B. Dant, pioneer distiller and relative from their mother’s side, who began producing Yellowstone® Kentucky Straight Bourbon Whiskey at the distillery.
Packaging for the launch had to convey the brand’s premium heritage and authentic story. Just as the original Yellowstone® launch celebrated America’s first national park, the launch of this premium, limited-edition bourbon broke new ground again, with Limestone Branch Distillery’s decision to use a premium tube for the first time.
Lisa Ireland, Vice President of Sales for Multi Packaging Solutions continued, “The MPS team was integral to the design and development of the tube – from the materials and decorative technologies to the custom gold end caps. For brand consistency, it was imperative that the outer packaging match the label. We worked closely with the Luxco team to explore options for the pearlescent stocks, foils, and custom end caps to ensure brand fidelity.”
Manufactured entirely in the United States, the finished tube echoes the legacy of national pride that inspired the original distillers and reinforces the heritage of the commemorative bourbon.
About Multi Packaging Solutions
Multi Packaging Solutions (“MPS”) is a leading global provider of value-added packaging solutions to a diverse customer base across the spirits, branded consumer, healthcare, and multi-media markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets and specialty packaging across a variety of substrates and finishes. The company has manufacturing locations in North America, Europe and Asia and employs over 9,000 people. For more information, please visit www.multipkg.com.
Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit www.luxco.com.
Multi Packaging Solutions
Erin Willigan, 646-885-0157