Introducing a novel luxury artisanal mineral water, thoughtfully encased within an exclusive bottle made entirely from 100% recycled PET bottles*, manufactured by Berry Global.

NEUE Water is a conscious creation tailored to today's fast-paced, mobile lifestyle. Beyond its recycled composition, the bottle boasts a distinctive flat ergonomic design that easily slips into pockets, bags, and seatback storage on planes and trains. Its robust construction ensures suitability for refill and multiple uses, with recyclability at the end of its lifecycle.

The realization of NEUE Water's original design, conceived by founder Michael Lowers, heavily relied on Berry's technical prowess and extensive experience in working with recycled plastics. The innovative flat form posed a challenge to the injection stretch blow moulding (ISBM) process traditionally used for PET bottle production. Berry deftly adapted this technology to accommodate the novel design.

The appealing bottle shape features a continuous convex window on one side, magnifying the label area to showcase six limited-edition artist labels, creating an attention-grabbing presence on shelves. The artwork will evolve with changing fashion seasons. The inaugural collection showcases six vibrant, one-of-a-kind prints by Berlin-based artist Studio Raaad.

"In introducing NEUE Water, we are mitigating the carbon impact of conventional packaging materials for mineral waters," Michael Lowers remarked. "Our water empowers consumers to hydrate conscientiously on the go, utilizing a bottle that generates no new plastic and can be recycled. This way, we are advocating for a transition to a more circular economy."

Bringing the bottle's design concept to fruition was no small feat, but Berry's team rose to the occasion, providing substantial support throughout the project. The outcome is remarkable – an aesthetically pleasing bottle that seamlessly blends style with sustainability.

NEUE Water originates from one of Denmark's two artesian wells, renowned for its gentle, well-rounded flavor profile. It is bottled just meters away from the source, ensuring a low-impact production process. In the months since its launch, NEUE Water rapidly sold out within its inaugural week at Harrods. It also garnered multiple accolades, including a design gold award at the Fine Water Society's annual Taste and Design Awards, as well as a Good Brand Award from Sublime Magazine for Advancing Social & Environmental Sustainability.

The resounding case for employing 100% rPET for our bottles is undeniable," Michael Lowers concluded. "We required a partner like Berry, armed with the expertise and determination to actualize this vision. Together, we achieved the creation of a functional and stylish bottle that impeccably aligns with today's lifestyle, encompassing both convenience and sustainability."

At Berry, our commitment extends to collaborating with clients to develop solutions that facilitate the shift towards a more circular economy," noted Joe Horton, Product Line Director at Berry Agile Solutions. "Hence, our team was elated to collaborate with Michael, sharing our personal commitment to enhancing recycling efforts and supporting his ambitious sustainability objectives.

"This project's success aptly demonstrates the essence of collaboration. The NEUE Water bottle serves as a prime example of how we can accomplish 'More Together,' crafting sustainable packaging that preserves the established benefits of plastics."

Source:berryglobal.com

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