In the context of its participation in a panel on Wasteless Supply at the World Economic Forum in Davos, Carlsberg has announced a ground-breaking agreement to develop the world’s first fully biodegradable wood-fibre bottle for beverages.
Carlsberg has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and biobased bottle made from sustainably sourced wood-fibre, to be known as the “Green Fibre Bottle”.
All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials – primarily, sustainably sourced wood-fibres – allowing the bottle to be responsibly degraded.
Commenting on the announcement from Carlsberg HQ in Copenhagen, Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs, said: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and this announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
This latest initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and selected partners whose aim is to pursue a circular, zero-waste economy by using the Cradle to Cradle® (C2C®) framework when developing and marketing new products. The CCC currently comprises six founding partners, with two new partners, ecoXpac and 1HQ (a global branding agency). Its goal is to have 15 partners by 2016.