Leading packaging manufacturer Coveris has produced brand-new Notpla takeaway cardboard boxes to feature on a global stage at the Erste Bank Open ATP 500 tennis competition in Vienna, Austria, later this month.

Coveris has worked with Notpla, a producer of advanced, all-natural packaging solutions, as a print and packaging partner for their food-contact approved takeaway packaging. The takeaway boxes feature Notpla’s award-winning barrier coating made from seaweed and plant extracts, as an alternative to plastic. The coating is applied to certified sustainably sourced board offering water and grease resistance. The boxes are recyclable or if placed in alternative waste streams, the coating naturally breaks down in 4-6 weeks at end of life.

Coveris’ sustainability strategy ‘No Waste’ was launched by the packaging group’s leadership team based in Vienna. The production of Notpla-coated food takeaway boxes developed to tackle waste, for use at a sporting event in the same city, align with Coveris’ No Waste vision at the heart of where it was created.

The Vienna Open ATP 500 tennis competition, sponsored by Erste Bank, takes place from 23 - 29 October 2023. The Notpla boxes for this tournament are launching in collaboration with online food order and delivery brand Lieferando, part of Just Eat Takeaway.com. Notpla packaging will be made available for all seat-delivery and pick up food services offered during the week long event via the Lieferando App.

Through Notpla’s partnership with Just Eat Takeaway.com, Notpla’s boxes have already featured at major sporting events, including the Women’s Euro 2022 final held at Wembley Stadium, UK and the UEFA Champions League final in Istanbul.

Pierre Paslier, co-founder and co-CEO of Notpla said, “We are delighted to be working with Coveris, an innovative partner supporting the acceleration of our mission to make packaging disappear. Providing our plastic-free takeaway boxes at Erste Bank Vienna Open ATP tennis competition, is a big win for the company, making the match day experiences more sustainable for both the supporters and the vendors”.

Paul Robertson, Coveris’ Food-on-the-Move Sales Director said, “With aligning sustainability goals, we are very proud to continue our work with Notpla as their print and packaging partner for takeaway boxes. It’s exciting to see the growth of Notpla internationally as they continue to address packaging waste challenges within food-to-go and foodservice sectors which also supports Coveris’ sustainability vision, No Waste.

“The use of Notpla-coated boxes manufactured by Coveris at a major sporting event, the Erste Bank Vienna Open ATP tennis competition, is great for reaching new audiences and showcasing what we are achieving in the packaging industry.”

Notpla has received global and industry recognition for their advancements in packaging sustainability using seaweed-based materials including:

• Environmental & Sustainability Award, British Sandwich & Food to Go Awards 2023, in collaboration with Coveris
• Build a Waste-Free World Award, The Earthshot Prize 2022
• Innovation of the Year, UK Packaging Awards 2022

 

Source:coveris.com

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