In the quest for innovative customer engagement strategies, Epson has introduced a new software solution tailored to businesses seeking to enhance their branding efforts through shipping labels. Epson's latest offering, Label Boost™ software, designed to seamlessly integrate with most Epson ColorWorks® printers,1 empowers businesses to effortlessly transform standard black-and-white shipping labels into vibrant, attention-grabbing assets. These colorful shipping labels can feature full-color coupons, targeted advertisements, secondary labels, and dynamic content, thereby opening up novel avenues for marketing, cost reduction, and operational streamlining.

Tessa Kohl, Product Manager of DX Solutions at Epson America, Inc., commented, "Retailers and direct-to-consumer manufacturers are always seeking innovative and cost-effective methods to boost revenue and foster customer loyalty. Incorporating colorful messaging in the form of branded content, secondary labels, coupons, and advertisements on shipping labels represents a distinctive approach for businesses to harness innovative marketing, enhance brand visibility, enhance shipping precision, and optimize operations."

Label Boost software offers businesses the flexibility to apply secondary labels, such as regulatory or shipping-and-handling labels, or to emphasize crucial information, like parcel counts or expedited shipping details, with the aim of enhancing delivery accuracy and timeliness.

The deployment of Label Boost software is designed to be user-friendly, ensuring that the majority of the label creation process remains unchanged until the very final step before printing. It seamlessly integrates with existing shipping software, ensuring the uninterrupted flow of delivery operations. Label Boost is compatible with widely used ZPL® driven software utilized by numerous national courier services, as well as labeling solutions such as BarTender® and Loftware®. Additionally, businesses can automatically select the desired messaging to attach based on customer location, delivery date, or other key variables.

Label Boost software is compatible with most Epson ColorWorks printers,1 guaranteeing exceptional image quality for the printed labels that reflects the brand's image. Importantly, there are no recurring software fees associated with this solution.

Key benefits of Label Boost software include:

1. Brand Elevation: Enhance customer engagement and loyalty by incorporating promotions, product announcements, and cross-promotional opportunities on shipping labels.

2. Cost Reduction: Decrease material and labor costs while enhancing shipping processes for businesses incorporating secondary labels.

3. Shipping Precision: Highlight crucial information on shipping labels to provide clear instructions for packages requiring special handling or expedited processing.

Epson will be showcasing this new software at PARCEL Forum in Nashville, Tenn. (Booth #719) from Sept. 11-13 and at PACK EXPO 2023 in Las Vegas (Booth #SL-6664) from Sept. 11-13. As one of the leading manufacturers of color label printers in the labeling and packaging industry, Epson aims to demonstrate how its Label Boost software can help professionals in the package fulfillment industry optimize processes and navigate heightened competition and rising costs.

Source:prnewswire.com

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