The Flexible Packaging Association (FPA), an advocate for the US flexible packaging industry, has endorsed the launch of the Flexible Film Recycling Alliance’s (FFRA) new Plastic Film Recycling Directory.

This directory aims to streamline the recycling process for flexible film materials by connecting businesses, municipalities, and consumers with recycling programmes and facilities.

The directory is a crucial resource for identifying partners and facilities that accept a range of flexible film materials such as plastic bags, wraps, and other polyethylene-based films.

The Flexible Packaging Association is the leading trade association for manufacturers of flexible packaging and material/equipment suppliers to the flexible packaging industry. The U.S. flexible packaging industry was estimated to be $42.9 billion in sales for 2022, up from $37.2 billion in 2021, according to U.S. Census data compiled by Inforum. This represents a robust increase in sales of about 15.3%

This initiative, led by the Plastics Industry Association, supports FFRA in boosting recycling rates through better education, increased access to recycling options, and enhanced consumer trust.

The Flexible Packaging Industry has been leading the way in packaging innovation since the early 1950s, and is at the forefront of important packaging trends in product protection, packaging design and performance, consumer convenience, and sustainability. The attributes of flexible packages positively impact the environment, consumers and businesses.

FPA president and CEO Dan Felton said: “As an association dedicated to advancing the sustainability benefits of flexible films and expanding recycling opportunities, FPA is proud to support the launch of the FFRA Plastic Film Recycling Directory.

A Flexible Package is a package or container made of flexible or easily yielding materials that, when filled or closed, can be readily changed in shape. They are used for consumer and institutional products and in industrial applications, to protect, market, and distribute a vast array of products.

Flexible packaging may be constructed using any combination of the following materials: paper, plastic film, foil; and typically take the shape of a bag, film, lidding, liner, overwrap, pouch, rollstock, sleeve, or wrap.

“This resource represents a major step forward in enhancing recycling access and advancing a more circular economy for flexible films.”

 

Source: Flexible Packaging Association

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