Italian major IMA Spa, which was acquired by German conglomerate Oystar Group, seeks to increase its exports to more than half its total sales in the next two years from Hassia Packaging India.
"We are looking at 20 per cent growth every year, with a key focus on becoming an export-oriented company by 2017, and with a projected turnover from overseas markets of more than 50 per cent. The combination of German and Italian excellence and technological prowess will help Hassia make gains in the domestic market and strengthen its footprint in South Asia, South East Asia, Middle East, Africa, Eastern Europe, West Asia," K Ravi, managing director, Hassia Packaging said.
IMA is a global market leader in the development and production of packaging machines for the pharmaceuticals, cosmetics, tea, coffee, dairy and food & beverage industries.
Hassia Packaging's manufacturing facility located at Sanaswadi, Pune has made significant inroads in the Indian industry by offering highest speed of automation for packaging food, dairy, agrochemical, washing powder, shampoo, hair oil, and nutraceuticals.
Hassia India has a strong presence in the Indian subcontinent and exports 30 per cent of its products to international markets including Africa, SAARC and Southeast Asia. Some of the prominent clientele of the brand includes blue chip companies like Unilever ITC, P&G, Perfetti, Kraft Foods, GSK, Danone and Abbott. With a current turnover of Rs 50 crore, it expects to cross Rs 100 crore in the next three years.
Hassia is focusing on the Indian market instead of China as the branded local food market offers huge potential.