O-I Glass, Inc. and FX Matt Beverage Company today announced a new partnership that introduces glass packaging innovation and accelerates the speed to market for the Drinktainer®.

As beverage industry leaders, O-I and FX Matt provide insight and expertise to overcome challenges faced when trying to develop impactful products in an overwhelming space. The co-packing partnership offers brands the opportunity to innovate with Drinktainer® through a streamlined co-packing process.

“FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer® for their beverages,” said Sarah Brennan, North America Marketing & NPD Director for O-I.

Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. Recent market research demonstrated that 61 percent of consumers likened the Drinktainer® to drinking from a glass and enjoyed the premium appeal and consumption experience of the container. And the 42mm RipCap® offers a unique opening ritual that’s suitable for most carbonated beverages and creates a satisfying pop of freshness. The differentiation Drinktainer® offers allows brands to stand out on the shelf among today’s increasing commoditized packaging.

“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers,” said Fred Matt, President & CEO for FX Matt Beverage Company. “We look forward to building Drinktainer® into a premium ‘must have’ beverage container with O-I.”

 

Source: o-i.com

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