Tetra Pak Announces Flow Water And Live Nation Canada Custom Printing Collaboration
13 September 2023
Tetra Pak, a renowned pioneer and global leader in food processing and packaging solutions, is excited to announce its inaugural Custom Printing partnership. This launch comes on the heels of the successful validation of the Tetra Pak® Custom Printing solution, which has been applied to over 100 million packages. This groundbreaking development is poised to unleash a wealth of new business and marketing prospects, offering enhanced flexibility and customization directly on the packaging in the consumer's hands. Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF), a company that distributes naturally alkaline spring water throughout the United States and Canada, is the first brand to harness this unique technology. Flow will use it to create distinctive, one-of-a-kind designs, providing consumers with an immersive and engaging experience.
"In today's fast-paced business environment, brands require the ability to swiftly activate marketing initiatives and seize opportunities driven by consumer trends. Tetra Pak® Custom Printing provides brands with unprecedented agility, enabling them to craft impactful and unique campaigns that diversify their advertising strategies in a cost-effective manner," said Pedro Gonçalves, Vice President of Marketing at Tetra Pak U.S. and Canada. "We are proud to collaborate with Flow to bring to life five unique designs that will soon be available at select Live Nation Canada venues, offering concertgoers a memorable experience as they exit their favorite shows this fall."
Nicholas Reichenbach, Founder and Chief Executive Officer of Flow, expressed his enthusiasm about being the first brand to introduce the innovative Tetra Pak® Custom Printing solution to the market: "We are thrilled to be the first brand to market the unique Tetra Pak® Custom Printing solution, which has allowed us to not only elevate the design of Flow's cartons but also to open up new horizons in advertising possibilities. The packaging provides an artful medium that speaks volumes about our commitment to quality, sustainability, and memorable experiences. This is just the beginning, and we can't wait to see more of our strategic food service and retail partners express their brand and sustainability values on pack together with us, as we continue to flow with creative ideas and shape the future of beverage carton packaging together."
Tetra Pak® Custom Printing stands out as the premier inkjet-based carton package printing solution, uniquely offering brands an innovative, cost-effective, and fully customizable system. Importantly, it retains all the eco-friendly benefits of paper-based beverage cartons. This offering empowers companies to explore promotional strategies such as diverse designs within a single case or exclusive packaging collaborations, elevating their marketing and media mix to new heights.
Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak, emphasized the transformative power of digital printing for brands in search of dynamic promotional campaigns: "Digital printing opens a world of opportunities for brands looking for powerful promotional campaigns, and it is an ideal solution for start-up businesses launching a new product. By enabling crisp high-quality images and lifelike designs, it can also give products a premium look. We look forward to innovating alongside more brands to unlock untapped potential with one-of-a-kind marketing collaborations through Tetra Pak® Custom Printing."