YPB Group has expanded its Protect solutions suite with the introduction of anti-theft solutions for retail business.

The company will deliver anti-theft solutions such as radio frequency (RF) and acousto-magnetic (AM) pricing and product labels for the Australian retail chains.

YPB will also offer anti-theft solutions such as integrated tags and lanyards, self-alarming tags and other tailored options for the retail customers in the country.

The company will provide its anti-theft solutions to customers, including mainstream grocery retailers, liquor chains and apparel brands.

In addition, it will provide food labeling solutions for retail and export products.

The firm will provide its Lexcap proprietary solution to the Australian mainstream retailers, which offers in-store protection for high end wines and alcohol.

YPB Australia and New Zealand general manager Mark Stafford will lead new retail anti-theft business.

YPB executive chairman John Houston said: "In-store trials of our anti-theft solutions have reduced stock theft by more than 50%, delivering immediate and measurable profit benefit to retailers.

We also have the capability to help retailers improve both marketing effectiveness and brand loyalty via our YPB Connect software platform which allows informed, direct, tailored engagement between the retailer and individual customer

“Together the retail anti-theft and customer connect solutions can see Australian retail grow into an important sector for YPB."

According to the company, the technological evolution enables retailers to more effectively protect against theft, reducing stock shrinkage and directly boosting profit.

The firm’s patented anti-counterfeit technology combined with its security packaging solutions, consulting and forensic services helps businesses to protect their high value brands from the risks of counterfeit and product diversion.

 

Source : automationandtechnology.packaging-business-review.com

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