New Sustainable Packaging For Holland & Barrett’s Vitamin Range

12 October 2021

Holland and Barrett has announced plans to save 200 tonnes of plastic each year following a review of its own brand vitamin range.

As part of its commitment to creating a sustainable business, the health and wellness retailer is reducing the weight of all its own brand vitamin bottles so they contain 20% less plastic, introducing new, smaller bottle sizes and only using plastic that contains a minimum of 80% recycled material. In addition, the plastic wrapping on caps will be removed and despite already using PET, the most widely recycled plastic globally, they are also reducing the colour levels in the bottles so the plastic can be reused in more ways when recycled.

The company has long been a leader in sustainability having previously been the first UK retailer to ban plastic bags in stores in 2012 and the use of microplastics in products, the sales of wet wipes and most recently, it banned the sale of single-use beauty sheet masks.

Geraldine Waterton, Head of Brand Management at Holland & Barrett, said “We know sustainability is a really important topic for our customers, and we are continually looking at ways we can reduce our impact on the environment. Our own brand vitamin range is one of the biggest on the high street and is made up of over 714 products. We are introducing our new packaging over the next 12 months and in doing so will be saving over 200 tonnes of plastic, while also making sure our bottles are easily recycled at home.”  

The new packaging is in store from October 2021, starting is Holland & Barrett’s popular immunity and Vitamin D ranges.

About Holland & Barrett:

Holland & Barrett is the UK’s leading specialist health food retailer, and one of Europe’s largest health and wellness retailers. We provide wellness for all, with a leading range of vitamins, supplements, specialist food, sports nutrition, and ethical beauty brands. Established in 1870, Holland & Barrett is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1600 stores across 16 countries worldwide, including over 800 in the UK and Ireland, as well as a rapidly expanding e-commerce business. All Holland & Barrett colleagues are highly trained in nutrition and supplements, able to advise customers on their individual needs.