DESIGN ROOTED IN NEUROSCIENCE

Through our partnership with Brand Aviators, we took a deep dive into understanding the driving forces behind consumer behavior. Based on their extensive research, they’ve identified that human emotions stem from 12 fundamental motives. These motives are rooted in biology and neuroscience and shape consumer behavior. Unconsciously. Each bottle in this collection was specifically designed with inspiration from each motive – for each beverage category – to better form an emotional connection with consumers, ultimately driving brand loyalty.

You spend years perfecting your beverage, yet you only have 3-7 seconds to make an impression on the shelf. Packaging is a key deciding factor for a consumer to choose your product. Packaging is not just a component of your brand, it is the physical representation of your brand.

Design Motives: Play, Balance, Connect, Create, Seek, Care, Control, Defy, Feel Safe, Desire, Grow, Transform