The Partnership Between Product Innovation and Packaging Innovation

GSG knows very well how important innovative momentum is, intended as company development and growth, in a very competitive and crowded market environment. Hence the need to combine the strong experience of GSG in the field of detergency with that of SMI in the primary packaging field and stretch-blow moulding of PET and PP containers. The partnership between the two companies was essential to create a modern industrial plant for the largescale production of 0.75 and 1-liter polypropylene containers for bottling the cleaning products of the Gussago company. Moreover, this choice guarantees GSG the proper operative flexibility of its systems since the Bresciabased company produces a wide range of detergents, both proprietary branded and private label brands for many customers-distributors. Major large retail chains and discount supermarkets rely on GSG to offer their customers a complete portfolio of high quality cleaning products, whether intended for household or workplace use. The packages and containers made in the GSG plants are easily recognizable on store shelves due to their appealing and innovative packaging, and are highly appreciated by consumers for the great variety of solutions, substances, colors and fragrances.

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